Custom music premiums can be branded and used in a variety of ways to build traffic, reinforce your promotional message, and generate sales.
Universal Music Special Markets works with your company to create individualized compilation CDs or ‘custom premiums’. By uniting Universal Music’s vast repertoire with an understanding of your company’s industry and specific branding, together we can create a custom music premium uniquely targeted to your audience.
Many clients have adopted custom premiums as a purchase with purchase, give-away, on-pack, in-pack, or simply to thank customers. Your branded product can include CD extras, links to your website, custom web promotions, screensavers, contests, commercials, and games. We take care of all the clearances, royalties, and legalese.
Case Studies
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Wonderbread
Wonderbread
Wonderbread Keeps Kids Grooving To stimulate sales and create enthusiasm amongst consumers, Wonderbread designed a children-themed custom CD to differentiate their product in the marketplace. This program drew a great deal of attention from...
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Fairmont Hotel
Fairmont Hotel
Stay In Style With Fairmont Hotels! Looking to increase repeat business and reward their loyal customers, Fairmont developed an exclusive custom CD and digital download campaign that aimed to distinguish themselves from the competition. This package...
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Nissan
Nissan
Soundtracks for the RoadWanting to increase customer test-drive rates, Nissan used music as an incentive to draw potential buyers into their show rooms. Using a combination of physical and digital formats, customers were able to download 10 songs in order...
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